the customer partnership is a specialist direct and database marketing company which focuses on helping organisations make profitable use of customer and prospect data and providing value based decision support for database marketers.

Typically we focus on complex ‘database marketing’ and ‘direct marketing’ issues.

Our team of experienced practitioners have in-depth experience of improving direct marketing results across all main vertical markets and channels.


We help design operational direct marketing solutions, build databases, buy data, develop software and models, write processes, evaluate results, and even help recruit and train people.


Our experts have worked for clients like Asda, Axa, Barclays, British Gas, Ford Europe, Hilton, L&G, LTSB, M&G, Marks and Spencer Money, Swiss Re, Toyota Europe.