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Customer level campaign planning
Contact Optimizer is
a sophisticated planning engine, which
enables customer level data to guide
planning strategy, and balance competing
requirements.
Resolves competing
forces
Contact Optimizer
allows planners to adjust marcoms
budget across campaigns, channels
and time periods to meet product sales
targets, limit contact fatigue, meet
channel or inventory capacity limitations,
and maximize marketing contribution
15%-30% improvements
in ROI
Proven in Financial
Services, Utility and Mail Order goods
sectors, Contact Optimizer is proven
to deliver 15%-30% improvements in
direct marketing ROI.
No special software
required
Contact Optimizer
requires no special software on your
site or cumbersome interfaces between
hardware and software platforms.
As a planning tool Contact Optimizer
can be configured to your requirements
within 30 days. |
