Contact Optimizer provided a 27% increase in contribution for a UK utility company   A UK utility company serving 10 million+ households and offering a full range of products including electricity, gas insurance and maintenance products.   Annual spend on direct marketing exceeds £50m.   16 possible communications to be offered to households by email, mail, and telephone.   Using Contact Optimizer to optimise the annual marketing plan showed how to increase the contribution by 27% and at the same time decrease the expenditure by 6%

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